TRAIL

Client: TRAIL: Teens Reach Adult Independent Living

(Pathway Family Services)

A brand system designed to help youth transition into independent living with clarity and confidence.

Brand Identity · System Design · Print + Program Materials

Role: Brand Designer

Context: Pathway Family Services (TRAIL Program)

Timeline: 3–4 Weeks (Iterative Development)

OVERVIEW

TRAIL is a transitional living program supporting youth ages 16–21. This project focused on creating a consistent, scalable communication system to improve clarity, engagement, and trust across program materials.

The Problem

Youth in transitional programs face multiple simultaneous expectations—education, employment, housing, and financial stability—often without clear structure.

Existing materials were inconsistent across staff and environments, making communication harder to follow and reducing overall program clarity.

The Insight

Progress becomes manageable when it’s broken into visible, achievable steps.

Problem

TRAIL required a visual identity that could:

Communicate stability and guidance without feeling institutional
Appeal to youth and program partners simultaneously
Scale across small digital uses and large-format signage

Concept

The logo centers on the idea of a trail as both a literal and metaphorical path. Clean geometry and restrained forms reinforce clarity and trust, while color choices introduce approachability and forward momentum.

Color

The color system balances trust and approachability, with a restrained accent color used to guide attention rather than dominate the visual hierarchy.

Directional Orange

#DF5400

Path Green

#5FA8A3

Trail Teal

#008080

Charcoal

#2B2B2B

Cool Grey

#6E7C80

Off-White

#F5F6F7