TRAIL
Client: TRAIL: Teens Reach Adult Independent Living
(Pathway Family Services)
Scope: Logo design and foundational brand system
Context: TRAIL supports independent living skills and youth development. The logo needed to feel trustworthy, modern, and optimistic while remaining practical across print, digital, and environmental applications.
Problem
TRAIL required a visual identity that could:
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Communicate stability and guidance without feeling institutional
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Appeal to youth and program partners simultaneously
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Scale across small digital uses and large-format signage
Concept
The logo centers on the idea of a trail as both a literal and metaphorical path. Clean geometry and restrained forms reinforce clarity and trust, while color choices introduce approachability and forward momentum.
Color
The color system balances trust and approachability, with a restrained accent color used to guide attention rather than dominate the visual hierarchy.
Directional Orange
#DF5400
Path Green
#5FA8A3
Trail Teal
#008080
Charcoal
#2B2B2B
Cool Grey
#6E7C80
Off-White
#F5F6F7
Typography
Inter was chosen for its legibility, scalability, and neutrality, ensuring consistent communication across all TRAIL touchpoints.
