The Dog Depot
Role: Concept, Creative Direction, Filming, Editing, Copywriting
Platform: TikTok (Short-form video)
Status: Ongoing
A short-form social content project capturing customer dogs at Home Depot to build community connection and brand engagement.
Project Overview
The Dog Depot captures candid encounters with dogs inside Home Depot. I developed the concept and handled creative direction, filming, editing, and copywriting, shaping everyday moments into short videos for TikTok.
Objective
To create engaging, repeatable content that strengthens emotional connection, increases organic reach, and transforms routine retail visits into shareable moments.
Creative Approach
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Leaned into candid, documentary-style clips rather than scripted content
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Used fast, platform-native editing optimized for TikTok’s algorithm
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Framed dogs as the “stars,” positioning the brand as welcoming and people-centered
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Designed the series to feel playful, recognizable, and scalable
Execution
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Filmed and edited vertical video content on-site
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Developed a consistent tone, pacing, and visual rhythm
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Wrote captions and hooks optimized for discovery and engagement
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Published and iterated content based on performance patterns
Outcomes
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A repeatable short-form video series with a consistent tone, pacing, and visual rhythm.
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Concept development, on-site filming, editing, and copywriting within a working retail environment.
Skills Demonstrated
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Short-form storytelling
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Social media strategy
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Brand voice development
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Video editing
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Community-driven content
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Creative ideation in constrained environments
