Design

My work focuses on brand identity, campaign design, and scalable graphics for social media, print, and physical environments.

I design visual systems that help organizations communicate clearly and consistently.

Featured Work

Washburn University — Mass Media Department Identity Refresh

Objective

Refresh the department identity while maintaining alignment with Washburn University’s institutional brand.

Approach

Simplify the mark and create a flexible system that works across social media, presentations, and promotional materials.

Deliverables

• Logo redesign

• Social graphics

• Identity system

Inspired by official university colors and branding, the primary and secondary color palettes converge to create a beautiful gradient that compliments the traditional blues.

Color

PRIMARY

SECONDARY

Pantone®

CMYK

RGB

HEX

Featured Projects

TRAIL

A system for consistent messaging across youth support programs.

Brand Identity + Communication Toolkit

The Dog Depot

Short-form content designed to humanize the brand.

Social Storytelling Campaign

Garden Center Campaign

In-store signage and layouts built to increase seasonal sales.

Retail Visual Merchandising Strategy