Visual Merchandising -
THD Garden Center
Spring 2025
The Home Depot - Store 2207
Developed a Garden Center merchandising campaign aimed at inspiring seasonal projects and driving sales in garden, patio prep, pest control, and lawn care categories.
The spring campaign featured four themed product bundles with benefit-driven signage and strategic up-sell suggestions.
Prep & Refresh – Patio Pack
"Power Wash Your Weekend Plans" –
ZEP Pressure Wash, HDX Scrub Brush, and Pump Sprayer.
Up-sell: Patio paint, solar lighting, compact outdoor rugs.
Feed & Flourish – Garden Kit
"Give Your Garden The Good Stuff" –
Organic Raised Bed Soil, Plant-Tone, Miracle-Gro, and Vigoro Watering Can.
Up-sell: Glazed planters, ceramic pots.
Feed & Flourish – Garden Kit
"Give Your Garden The Good Stuff" –
Organic Raised Bed Soil, Plant-Tone, Miracle-Gro, and Vigoro Watering Can.
Up-sell: Glazed planters, ceramic pots.
Weed Warrior Combo
"Take Back Your Turf" –
Spectracide Ready to Use Sprayer, Husky Stainless Steel Weeder, Preen Weed Preventer
Up-sell: mulch or decorative stone
Bug Barrier Booster Pack
"Bugs Don't Belong at Your BBQ." –
Organic Raised Bed Soil, Plant-Tone, Miracle-Gro, and Vigoro Watering Can.
Up-sell: patio string lights, tiki torches, or umbrella shade.
