Visual Merchandising -
THD Garden Center
Spring 2025
The Home Depot — Store 2207 | Spring 2025
I developed a seasonal merchandising campaign that connects products with everyday outdoor projects—from patio refreshes and garden care to weed and pest control.
The spring campaign featured four themed product bundles with benefit-driven signage and strategic up-sell suggestions.
Prep & Refresh – Patio Pack
"Power Wash Your Weekend Plans" –
ZEP Pressure Wash, HDX Scrub Brush, and Pump Sprayer.
Up-sell: Patio paint, solar lighting, compact outdoor rugs.
Feed & Flourish – Garden Kit
"Give Your Garden The Good Stuff" –
Organic Raised Bed Soil, Plant-Tone, Miracle-Gro, and Vigoro Watering Can.
Up-sell: Glazed planters, ceramic pots.
Weed Warrior Combo
"Take Back Your Turf" –
Spectracide Ready to Use Sprayer, Husky Stainless Steel Weeder, Preen Weed Preventer
Up-sell: mulch or decorative stone
Bug Barrier Booster Pack
"Bugs Don't Belong at Your BBQ." –
Safer diatomaceous earth, Ortho Home Defense, Spectracide Insect killer granules, and mosquito repellent tiki torches.
Up-sell: patio string lights, tiki torches, or umbrella shade.
